Tell your story.
Let ALXMOBILE tell your story with a mobile exhibit tour. Experiential marketing uses branded experiences to engage and interact with consumers on a more one-to-one basis. At its core, experiential marketing is about creating immersive experiences that allow consumers to learn more about your brand, products, mission and more.
Overview of American Legacy
For over 28 years the American Legacy brand has developed and marketed products that celebrate African-American history and culture. From the magazine American Legacy, to its black history curriculum guide, board game and special events, the American Legacy brand has been a catalyst in preserving the African-American experience in America. Since February 2008, American Legacy and MRA have partnered on American Legacy’s “Know Your History” mobile truck exhibit that has visited school districts, colleges & universities, churches, African-American festivals and events across the country. In February 2018 American Legacy celebrated the 10th anniversary of its mobile truck exhibit with a special tour sponsored by Toyota and visited 10 American cities. Other tour sponsors have included:
Overview of MRA Mobile Experiential
With over 35 years of experience, MRA is a leader in experiential roadshow marketing, creating custom mobile tours and designing vehicle solutions to fit needs in the Business to Business, Consumer Events, and Educational Outreach arenas. In partnership with your brand, product, marketing or agency teams, MRA delivers fully branded experiential tours to raise awareness, drive sales, test markets, sample new products, foster cause participation, fundraise, and ultimately develop brand advocates. Headquartered in Detroit, MRA is a full service provider with fabrication and design services; equipment leasing, interior customizations, and complete turn-key tour management resulting in flawless executions of innovative and unforgettable experiential exhibits.
Testimonials
“American Legacy’s Mobile Truck Exhibit exceeded all expectations. Several history professors from the Houston Community College Central Campus made it a part of their American History Course.”
“For the second year, the NHL was proud to partner with American Legacy to present the 2020 mobile museum that celebrated black achievement in hockey. The partnership amplified our collective view that Black History Month must still matter and it is an important tool to Inform, Educate and Inspire in the quest for racial equity and equality.”
“It was a pleasure to work with Rodney and his team to document the Tournament’s illustrious history. Their enthusiasm, attention to detail and willingness to partner with the CIAA is unparalleled. This visual exhibit allowed our fans and member institutions to experience the CIAA in a new way.”
“To host the American Legacy Mobile Truck in the city of Newark was a special honor for all of our residents, young & old. The documented stories of our heritage are not always earnestly or truthfully told yet, we now have an on-site presentation that boldly provides those stories in an intimate setting. It was a great experience to have the American Legacy Mobile Truck in Newark and I am constantly being asked, when will it return?””
“The American Legacy Mobile Truck Exhibit 2018 stop in Louisville, KY was an awesome opportunity for the young and young at heart in our community to experience the legacy and historic contributions of so many African-Americans including our hometown hero, The Greatest, Muhammad Ali. We want to thank Rodney Reynolds and Toyota for including our city in the Tenth Anniversary Tour. It was outstanding!”
